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An effective brand strategy defines the identity of your company and successfully communicates a strong, consistent message of value to your target audience. This message can be communicated in multiple ways using a variety of channels. It differentiates you from your competition and defines your company's vision, promise and personality. Reaching full business potential means fully aligning and integrating your brand's value with all aspects of business operations — from marketing to behaviors and processes. INKmake aligns your brand's marketing and processes with your brand value to maintain a strong, credible, and influential brand.
The Importance of Branding
One of the major components of a brand is a logo because, as the “face” of a business, it’s what people instantly recognize. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.
A brand is an asset that should be managed responsibly. With a clearly defined set of brand guidelines, this allows accurate management of the brand across a wide variety of marketing communications. Brand guidelines give specifications on how to appropriately use marks, logotypes, colors, and typography. These guidelines ensure consistency in every application of the visual identity of your brand. The more consistent a brand is across the board, the more professional and credible a brand will be.
How your brand is perceived in digital space is extremely important.
How do customers experience your brand digitally? How is it expressed in sites like Facebook, Twitter, LinkedIn, and other online applications? How does it stay consistent across multiple devices and platforms? Brand consistency is crucial to maintaining accurate brand awareness. We work with you to develop an online brand strategy that accurately communicates your brand appeal through beautiful, functional, user interfaces, digital experiences, and clear, relevant content.
It doesn't have to end with just setup. If you want to spend more time running your business instead of managing your social media outlets, we can take of all that for you. Our social media services include:
- Page Design for Facebook
- Blog Setup and Management
- Email, Newsletter Marketing
Branding Designs that stands you out from the competition. Strong branding makes your business recognizable and helps in establishing credibility. We build powerful brand identities using eye-pleasing designs and effective storytelling that moves the hearts of the beholders.
Websites are an essential part of your company's marketing strategy and need to meet your specific goals and objectives. Whether it be brand appeal, awareness, lead generation, or online sale conversions, a clearly defined strategy and thorough understanding of your audience is important to meeting these goals. By taking a research-driven approach, we ensure that design and development decisions are made with a strategic focus on engaging your audience.
All web design packages and prices can be adjusted to fit your particular needs and wants. To get a quote on a custom package please fill out the form here. We promise to get back to you quickly because we know you’re busy!
Brochures, Catalogs, Promotions, Posters, Press Materials. INKmake has done it all. From a single page to multi-page documents, we will develop the right piece for your unique audience, event, or campaign. In addition to applying the right design, typography, and layout, attention must be given to logically organizing information in a clear and relevant manner. As digital marketing continues to expand, the ability to converge print and web-based media has become increasingly important. INKmake offers a wide range of digital counterparts and solutions to traditional, printed materials. When an advertisement is done right, it isn't done so that it looks "pretty". It is created so that it solves a problem. Your advertisement should reflect your brand and connect with your audience. INKmake will research your market, understand what it relates to, and create relevant advertising that will connect with your customers. We can also help you develop a plan to reach your market more frequently, and through different mediums. Increase awareness through your target market by working with INKmake and creating great advertising.
Signs, maps, arrows, color coding, pictograms, and different typographic elements help guide our lives each day. What are your signs of communicating? An effective signage systems have coherent design and purpose. INKmake specializes in creating signage systems and wayfinding. In creating your signage system, we will consider not only the physical space, but also the audience's interaction with that space through their experience with visual elements.
Information graphics translate complex information, data, and knowledge into easily digestible visual representations. INKmake designs information graphics to engage the viewer through visually interesting graphics that ensure a quick and effective read.
At INKmake, we combine our innovative, promoting, and legitimate industry finesse to make proficient and powerful pay-per-click advertising campaigns for accountants, doctors, lawyers, and other business professionals utilizing Google AdWords. With clear revealing and an expansion in calls and site drives, our customers see and feel the positive effect on their primary concern.
SEO (Search Engine Optimization) can be one of the most gainful and savvy approaches to advance a company on the web. If done accurately, and under the correct conditions, SEO can reasonably and moderately drive high traffic, directed guests to a custom design website that is prepared to employ you.
An incredible website is important to any business attempting to discover achievement on the web, yet in the event that a site doesn't get an opportunity at great pursuit rankings, not many individuals may ever get the chance to see it. To abstain from having a site that isn't internet search friendly, you just need to mull over some essential SEO standards and great substance advancement rehearses.
At INKmake, we put a great deal of thought into what issues we have experienced and gives we have heard others manage when building sites in view of SEO.